Foundation
Clarify priorities and establish the essentials.
MARKETING READINESS ASSESSMENT
Find the stage your marketing is operating in—and what to prioritize next.
Answer six questions about your strategy, execution, measurement, and systems. You’ll get a directional result across four stages: Foundation, Consistency, Growth, or Scale / Complexity.
Start the assessmentConsistency
Create a dependable rhythm and repeatable execution.
Growth
Improve what is working through testing and optimization.
Scale / Complexity
Coordinate more channels, audiences, systems, and decisions.
YOUR CURRENT MARKETING
Choose the answer that feels most true today.
The goal is not to reach the highest stage. It is to identify the stage that best matches what your business can support now.
YOUR DIRECTIONAL RESULT
Foundation
Make the essentials clearer and more dependable.
You do not need more complexity yet. Focus on the priorities, customer journey, core channels, measurement, and workflows that make future growth easier to support.
Recommended priorities
- Clarify the most important marketing priorities for the next 90 days.
- Define the core customer journey and essential channels.
- Establish practical measurement and repeatable workflows.
Consistency
Turn good marketing activity into a dependable system.
The essentials are taking shape. The priority now is reducing gaps, clarifying ownership, and creating a rhythm you can sustain before adding more complexity.
Recommended priorities
- Strengthen the cadence and ownership of recurring marketing work.
- Standardize workflows, templates, and planning.
- Connect reporting and core channels to the decisions you need to make.
Growth
Improve what is working and expand with intention.
You have enough consistency to learn more deeply from the system. Growth should come from stronger testing, segmentation, optimization, and carefully chosen expansion—not simply doing more.
Recommended priorities
- Deepen segmentation and personalization where it improves relevance.
- Create a more consistent testing and optimization rhythm.
- Strengthen retention and add channels only when their role is clear.
Scale / Complexity
Manage complexity without losing clarity.
More channels, audiences, systems, and contributors create opportunity, but they also require stronger coordination. The priority is making the system easier to see, manage, and improve.
Recommended priorities
- Coordinate planning and customer journeys across channels and audiences.
- Deepen reporting for higher-stakes decisions.
- Clarify responsibilities and simplify complexity that is not creating value.
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